Comparing Smallcase vs AlphaQuark for SEBI Research Analysts in detail. Both platforms deal with model portfolios, but they serve fundamentally different audiences and solve different problems.
Smallcase Overview: Smallcase is a B2C investment platform where retail investors discover and invest in pre-made stock portfolios (called smallcases). Investors buy smallcases through their broker app. Smallcase handles the investor-facing experience while advisors who create smallcases share revenue with the platform.
AlphaQuark Overview: AlphaQuark is a B2B platform built exclusively for SEBI-registered Research Analysts and RIAs. It enables advisors to create their own branded model portfolios, manage clients through a CRM, execute rebalancing trades across 10+ brokers, automate SEBI compliance, and run their complete advisory business under their own brand.
Client Ownership: On Smallcase, clients belong to the Smallcase ecosystem. On AlphaQuark, clients are yours — they use your branded app, communicate with you directly, and their data stays under your control.
Broker Integration: Smallcase primarily works through broker-embedded APIs. AlphaQuark integrates directly with 10+ brokers (Zerodha, Angel One, Groww, Upstox, IIFL, 5Paisa, Dhan, Motilal Oswal) for server-side trade execution, giving advisors more control over order routing and execution.
Revenue Model: Smallcase typically operates on a revenue-sharing or per-transaction model. AlphaQuark charges a flat monthly subscription fee with no revenue sharing — your advisory income is 100% yours.
Compliance: AlphaQuark includes built-in SEBI compliance tools — audit trails, disclosure management, KYC onboarding, investor charter compliance. Smallcase does not provide advisor-specific compliance automation.
Branding: AlphaQuark offers full white-label branding — your app, your name, your colors. On Smallcase, your portfolio is one of many in their marketplace, co-branded with the Smallcase name.
AlphaQuark is better for SEBI Research Analysts who want to build their own advisory brand. It offers client CRM, multi-broker execution, SEBI compliance tools, white-label app, and flat-fee pricing. Smallcase is better for advisors who want marketplace distribution and are comfortable with revenue sharing and co-branding.
Yes. Many advisors have migrated from Smallcase to AlphaQuark. The migration involves setting up your model portfolios on AlphaQuark, onboarding your existing clients digitally, and linking their broker accounts. AlphaQuark provides migration support to make the transition smooth.
No. AlphaQuark charges a flat monthly subscription fee with no per-transaction charges or revenue sharing. Brokerage charges from the client broker (Zerodha, Angel One, etc.) are separate and apply as usual.